©2006 Jimi Reilly

This was a very simple series of designs for business cards for Arthur and Marthurs gifts and garden. I wanted the design to be dignified and classy but not to lose the essence of what the store was about. I also ensured that my colour choice, as well as being cost effective, was in gamut in case they wanted to make a CMYK catalogue at a later date. In the end, they did not select my designs for use, but liked them so much that they gave me a respectable store discount.